Apple CEO John Ternus Full Interview

There's always that nervous energy going in.

每次開始前總會有一股緊張的興奮感。

I like to exercise, in particular I like cycling.

我喜歡運動，特別是騎自行車。

When I'm on my bike, it's it's time to sort of think and process.

當我騎著車時，那是一段可以思考和沉澱的時間。

Do your friends still text you when something on their iPhone doesn't seem to work?

當朋友的 iPhone 似乎出問題時，他們還會傳訊息問你嗎？

Of course. Of course.

當然會啊，一定會的。

I think everybody who works at Apple has a has a separate little side job,

我覺得每個在 Apple 工作的人都有個額外的副業，

which is sort of tech support for friends and and family.

就是給親朋好友當技術支援。

You've been at Apple for 25 years now, and now you're the CEO.

你在 Apple 已經待了 25 年，現在你成了執行長。

How does that make you feel, and were you a little nervous yesterday?

這讓你感覺如何？昨天你有感到緊張嗎？

Yeah, well, I mean, it's it's amazing, right? Like you said, I've been here for 25 years.

是啊，我是說，這真的很不可思議對吧？就像你說的，我在這裡待了 25 年。

I absolutely love this place and the people I work with here,

我非常熱愛這個地方，也很喜歡在這裡一起共事的夥伴，

and so it's an incredible privilege and kind of unbelievable opportunity to to take this job.

所以能接下這份工作，是無比的榮幸，也是難以置信的機會。

But I'm always lots of nervous excitement on launch days.

不過發表會那天，我總是充滿著既緊張又興奮的情緒。

Launch days, this is this is why we do what we do.

發表日，就是我們投入這一切的初衷所在。

It's our chance to show the world what we've been working on, and we think it's really great.

這是我們向全世界展現研發成果的機會，而且我們覺得這真的很棒。

Then we get to see what everybody else thinks,

然後我們就能看到大家的評價，

and so there's always that nervous energy going in, but I think yesterday seems to have gone really well.

所以每次進場前總會有些緊張，但我認為昨天整體感覺非常順利。

People seem very excited about what we showed off, so, yeah, it's a good day.

大家對我們展示的內容似乎都感到非常興奮，所以，對，是很棒的一天。

Talking about the products, you just launched the iPhone Duo, the first foldable iPhone.

聊聊產品方面，你們剛推出了 iPhone Duo，這是首款摺疊 iPhone。

Some say why so late, or would you say why now?

有人會問為什麼這麼晚才出，或者你會說為什麼是現在？

You know, we ship things when we're ready to ship them, right?

你知道的，我們只在準備就緒時才會推出產品，對吧？

And you know, yeah, and you know, obviously, people have shipped foldable products before.

顯然其他人以前就推出過摺疊產品。

None of them we thought were particularly appealing, right?

但在我們看來，那些產品都沒有特別吸引人，對吧？

We had things that we wanted to do. We wanted to design something that we were really passionate and excited about.

我們有自己想做的事，我們想設計出真正讓我們充滿熱情與興奮的產品。

And that's true on the hardware, but it's also true on the software and on the design.

這不僅適用於硬體，也同樣體現在軟體和設計上。

It takes time to get it right, and we feel like we got it right.

要做到盡善盡美需要時間，而我們覺得我們做到了。

What would you say, who is the iPhone 18 Pro for, and who is the Duo for?

你會怎麼定義，iPhone 18 Pro 是適合誰，而 Duo 又是為了誰設計的？

People will kind of choose and navigate as as they see fit.

大家會根據自己的需求去選擇與取捨。

I think if you look at at our phones especially, you have you have the iPhone Duo, you have the 18 Pro, and we have iPhone Air.

特別是看看我們的手機陣容，我們有 iPhone Duo、18 Pro，還有 iPhone Air。

And they all are kind of optimized for different things,

它們都針對不同的需求進行了最佳化，

in a similar way to we have MacBook Pro and MacBook Air, right?

就像我們有 MacBook Pro 和 MacBook Air 一樣，對吧？

And some people are all about the MacBook Air because they love the portability, some people are all about the performance.

有些人只愛 MacBook Air，因為他們喜歡便攜性；有些人則極度看重效能。

I think 18 Pro, incredible performance, the best cameras in any iPhone, you know.

我認為 18 Pro 有著令人驚豔的效能，配備所有 iPhone 中最強的相機。

iPhone Duo, I mean, a whole new experience, the big screen.

而 iPhone Duo，則是帶來全新型態的體驗和大螢幕。

I think there's going to be some who go one way, some who go the other, people can use both.

我覺得有人會選這款，有人會選另一款，甚至有人兩台都會用。

I would love to speak about mindset for a second. I've heard you say "make your mark" to students.

我想花點時間聊聊心態。我曾聽過你對學生說「留下屬於你的印記」。

I want to know, what mark do you want to make as the new CEO?

我想知道，身為新任執行長，你想留下什麼樣的印記？

For me, I just love making products, right?

對我來說，我就是熱愛打造產品，對吧？

And I feel like I'm at the best place in the world to be able to make products with the best people in the world.

而且我覺得自己處於全世界最棒的地方，能和全世界最優秀的人才一起打造產品。

And so, I'm just really excited about where we go from here, you know, across hardware, software, services.

所以，對於未來的發展方向我感到無比期待，無論是在硬體、軟體還是服務方面。

The way we blend all those things together, yeah, I think the mark that we leave will be amazing products

我們將這些元素融為一體的方式，我認為我們留下的印記將會是那些令人驚豔的產品，

that help people do the things in their life that they want to do.

幫助人們在生活中實現他們想做的一切。

Is there one thing that you would love to tell younger people out there who maybe just getting started with their career or what they want to do in life?

對於那些可能剛踏入職場、或正在思索人生目標的年輕人，你有沒有什麼特別想分享的建議？

Focus on learning, right? What's amazing is like, the reality is you never stop learning.

專注於學習，對吧？很棒的一點是，現實中你永遠不會停止學習。

I know I've never stopped learning, and you know, ask questions.

我知道我自己從未停止學習，還有，要勇於發問。

Try and and focus on the work that that really inspires you and that you're passionate about.

努力專注在那些真正能激發你靈感、且讓你抱持熱忱的工作上。

So as the new CEO of Apple, I think people out there are curious, what does your downtime look like?

作為 Apple 的新任執行長，我想大家一定很好奇，你的休閒生活通常是什麼樣子？

Do you have any hobbies that are unexpected or habits?

你有什麼出人意料的愛好或習慣嗎？

I don't know about unexpected. I like I like to exercise, in particular I like cycling.

我不知道算不算出人意料。我喜歡運動，特別是騎自行車。

And so for me, when I'm on my bike, it's it's time to sort of think and process.

所以對我來說，當我騎車時，就是用來思考和沉澱思緒的時間。

You know, it's it's just time alone with my thoughts, and I feel like it's a really productive time to be to be thinking.

你知道，那是完全屬於我個人的獨處時光，我覺得那是能夠進行高效思考的時刻。

Do your friends still text you when something on their iPhone doesn't seem to work?

朋友的 iPhone 出狀況時，還會傳訊息找你嗎？

Of course. Of course. But that never happens, so I I...

當然會，一定會的。但那種事從沒發生過，所以我...

Exactly.

確實如此。

I I think I think everybody who works at Apple has a has a separate little side job,

我想每個在 Apple 上班的人都有一個額外的副業，

which is sort of tech support for friends and and family.

也就是替身邊親友提供技術支援。

You know, people have questions and we get to answer questions.

大家有疑問，我們就幫忙解答。

And what actually I'm really excited about is Siri becoming more and like incredibly capable

而實際上我非常興奮的是，Siri 變得愈來愈強大、能力極其出眾，

at helping you figure things out on your devices, so I think that's a good thing.

能夠幫助你在裝置上解決問題，所以我覺得這是一件好事。

Yeah. Thank you so much, John, for doing this. Thanks for coming. This was fun.

沒錯。非常感謝 John 接受這次採訪。謝謝你的到來，這很有趣。